We are thrilled to share that Bridal Boutique by New Name will be merging with The Yada Project and relocating to Madison, Wisconsin. The Yada Project shares the same commitment of New Name in offering hope, support, and opportunities for women impacted by sexual exploitation. The Yada Project’s bridal boutique will continue to offer beautiful wedding dresses at great prices in order to provide for these women. We will continue to serve brides at our Wheaton location through October 31.Beginning November 1, brides can visit The Yada Project's Boutique at the Madison location to find the perfect dress. You will receive the same care, expertise and attention to detail at the new location we are known for at Bridal Boutique by New Name. This transition marks an exciting new chapter, allowing us to expand our impact and serve even more women and brides.

Additional details about the transition and Yada will be shared soon.

A LITTLE ABOUT US

Your Purchase Gives Women A Second Chance

Bridal Boutique by New Name opened in 2017 with the purpose of generating funds for women who have been exploited and trafficked in the Chicagoland area. We sell gently used and brand new wedding dresses for 50 - 80% off retail price. 100% of the proceeds go to New Name.

New Name is a faith-based outreach to women in the adult industry. Founded in July of 2009, New Name has grown to 15 chapters throughout the Chicagoland area. Each month our teams collectively reach out to over 60 venues and make calls to over 100 women advertised online for prostitution. We also teach about the dangers of sex trafficking and prostitution to at risk and incarcerated young women and men, and raise awareness within our communities about the dangers of sex trafficking. New Name has no paid staff and and does no fundraising thus the funds from the Bridal Boutique have allowed us to support more women as they transition out of the life.

Since our opening we have had the privilege of helping many brides find their perfect dress. As brides start their new chapter, they allow women to have a new beginning too. Just this past year we were able to help with the following: counseling services, transportation, medical bills, junior college tuition, groceries and hotels for women who need safe living situations.

We are so thankful for our generous brides who donate their dresses to make this boutique possible.